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1

Consumer Response to Negative Publicity: The Moderating Role of Commitment

Ahluwalia, Rohini, Burnkrant, Robert E., Unnava, H. Rao

Journal:

Journal of Marketing Research

Year:

2000

Language:

english

File:

PDF, 89 KB

english, 2000

2

The Moderating Role of Commitment on the Spillover Effect of Marketing Communications

Ahluwalia, Rohini, Unnava, H. Rao, Burnkrant, Robert E.

Journal:

Journal of Marketing Research

Year:

2001

Language:

english

File:

PDF, 125 KB

english, 2001

3

An Imagery-Processing View of the Role of Pictures in Print Advertisements

H. Rao Unnava and Robert E. Burnkrant

Journal:

Journal of Marketing Research

Year:

1991

Language:

english

File:

PDF, 1.29 MB

english, 1991

4

Effects of Self-Referencing on Persuasion

Robert E. Burnkrant and H. Rao Unnava

Journal:

Journal of Consumer Research

Year:

1995

Language:

english

File:

PDF, 478 KB

english, 1995

5

Effects of Repeating Varied Ad Executions or Brand Name Memory

H. Rao Unnava and Robert E. Burnkrant

Journal:

Journal of Marketing Research

Year:

1991

Language:

english

File:

PDF, 2.44 MB

english, 1991

6

Self-Referencing: A Strategy for Increasing Processing of Message Content

Burnkrant, R. E., Unnava, H. R.

Journal:

Personality and Social Psychology Bulletin

Year:

1989

File:

PDF, 960 KB

1989

7

Consumer Response to Negative Publicity: The Moderating Role of Commitment

Rohini Ahluwalia, Robert E. Burnkrant and H. Rao Unnava

Journal:

Journal of Marketing Research

Year:

2000

Language:

english

File:

PDF, 3.08 MB

english, 2000

8

Informational and Normative Social Influence in Buyer Behavior

Robert E. Burnkrant and Alain Cousineau

Journal:

Journal of Consumer Research

Year:

1975

Language:

english

File:

PDF, 388 KB

english, 1975

9

Attention versus Distraction: The Interactive Effect of Program Involvement and Attentional Devices on Commercial Processing

Lord, Kenneth R., Burnkrant, Robert E.

Journal:

Journal of Advertising

Year:

1993

Language:

english

File:

PDF, 2.24 MB

english, 1993

10

The Moderating Role of Commitment on the Spillover Effect of Marketing Communications

Rohini Ahluwalia, H. Rao Unnava and Robert E. Burnkrant

Journal:

Journal of Marketing Research

Year:

2001

Language:

english

File:

PDF, 3.37 MB

english, 2001

11

The structure and antecedents of the normative and attitudinal components of Fishbein's theory of reasoned action

Robert E. Burnkrant, Thomas J. Page Jr.

Journal:

Journal of Experimental Social Psychology

Year:

1988

Language:

english

File:

PDF, 1.36 MB

english, 1988

12

Special Issue on Causal Modeling || An Examination of the Convergent, Discriminant, and Predictive Validity of Fishbein's Behavioral Intention Model

Robert E. Burnkrant and Thomas J. Page, Jr.

Journal:

Journal of Marketing Research

Year:

1982

Language:

english

File:

PDF, 2.18 MB

english, 1982

13

Informational and Normative Social Influence in Buyer Behavior

R. E. Burnkrant, A. Cousineau

Year:

1975

Language:

english

File:

PDF, 745 KB

english, 1975

14

Attention versus Distraction: The Interactive Effect of Program Involvement and Attentional Devices on Commercial Processing

Kenneth R. Lord and Robert E. Burnkrant

Journal:

Journal of Advertising

Year:

1993

Language:

english

File:

PDF, 2.80 MB

english, 1993

15

An Imagery-Processing View of the Role of Pictures in Print Advertisements

Unnava, H. Rao, Burnkrant, Robert E.

Journal:

Journal of Marketing Research

Year:

1991

Language:

english

File:

PDF, 906 KB

english, 1991

16

A COMPARISON OF THE EFFECTS OF VARIOUS LEARNING PROCEDURES UPON PUNCTUATION AND CONTENT IN A FREE WRITING SITUATION

Burnkrant*, E. G., Lambert†, Philip

Journal:

Innovations in Education & Training International

Year:

1965

Language:

english

File:

PDF, 847 KB

english, 1965

17

Influence of other people on consumer attributions toward brand and person

Robert E. Burnkrant

Journal:

Journal of Business Research

Year:

1982

Language:

english

File:

PDF, 1.14 MB

english, 1982

18

A Modification of the Fenigstein, Scheier, and Buss Self-Consciousness Scales

Burnkrant, Robert E., Page Jr., Thomas J.

Journal:

Journal of Personality Assessment

Year:

1984

Language:

english

File:

PDF, 1.27 MB

english, 1984

19

Interpersonal Influence on Consumer Behavior: An Attribution Theory Approach

Bobby J. Calder and Robert E. Burnkrant

Journal:

Journal of Consumer Research

Year:

1977

Language:

english

File:

PDF, 353 KB

english, 1977

20

Interpersonal Influence on Consumer Behavior: An Attribution Theory Approach

Calder, Bobby J., Burnkrant, Robert E.

Journal:

Journal of Consumer Research

Year:

1977

Language:

english

File:

PDF, 760 KB

english, 1977

21

Effects of Self-Referencing on Persuasion

Robert E. Burnkrant and H. Rao Unnava

Journal:

Journal of Consumer Research

Year:

1995

File:

PDF, 478 KB

1995

22

Attitude organization and the attitude-behavior relation: A reply to Dillon and Kumar.

Bagozzi, Richard P., Burnkrant, Robert E.

Journal:

Journal of Personality and Social Psychology

Year:

1985

Language:

english

File:

PDF, 902 KB

english, 1985

23

Effects of Presentation Order and Communication Modality on Recall and Attitude

Unnava, H. Rao, Burnkrant, Robert E., Erevelles, Sunil

Journal:

Journal of Consumer Research

Year:

1994

Language:

english

File:

PDF, 836 KB

english, 1994

24

Question effects on information processing in advertising

Daniel J. Howard, Robert E. Burnkrant

Journal:

Psychology and Marketing

Year:

1990

Language:

english

File:

PDF, 1.11 MB

english, 1990

25

Effects of Self-Referencing on Persuasion

Burnkrant, Robert E., Unnava, H. Rao

Journal:

Journal of Consumer Research

Year:

1995

Language:

english

File:

PDF, 825 KB

english, 1995

26

A Motivational Model of Information Processing Intensity

Burnkrant, Robert E.

Journal:

Journal of Consumer Research

Year:

1976

Language:

english

File:

PDF, 773 KB

english, 1976

27

Attitude organization and the attitude-behavior relationship.

Bagozzi, Richard P., Burnkrant, Robert E.

Journal:

Journal of Personality and Social Psychology

Year:

1979

Language:

english

File:

PDF, 1.31 MB

english, 1979

28

A Motivational Model of Information Processing Intensity

Robert E. Burnkrant

Journal:

Journal of Consumer Research

Year:

1976

Language:

english

File:

PDF, 505 KB

english, 1976

29

The Effects of Program-induced Mood States on Memory for Commercial Information

Lord, Kenneth R., Burnkrant, Robert E., Unnava, H. Rao

Journal:

Journal of Current Issues & Research in Advertising

Year:

2001

Language:

english

File:

PDF, 1.66 MB

english, 2001

30

Effects of Presentation Order and Communication Modality on Recall and Attitude

H. Rao Unnava, Robert E. Burnkrant and Sunil Erevelles

Journal:

Journal of Consumer Research

Year:

1994

Language:

english

File:

PDF, 418 KB

english, 1994

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